What Social Media Marketing Can Bring To Your Skilled Trades Business

If you knew that there was an opportunity to use a free service that would bring in more potential customers and clients while raising awareness of your skilled trades company, would you take advantage of it? All it takes is minimal work on your part to realize its potential but that’s a small price to pay for free marketing, isn’t it? What if we told you that your help managing this service is available by some of the leading experts in the industry on top of it all? Probably sounds too good to be true, huh? Social media has proved to be just that – a free platform where your skilled trades company can gain a greater following and connect with people in your service area and beyond with increased business calls. All you have to do as the first step is start posting on social media.

Strategies That Work On Social Media

Spot On Solutions knows exactly how to create a strategy that will help you step up your social media game and stand out among your competitors. Here are a few of our favorite benefits of social media posting for your skilled trades company:

• Posts with quality content focused on specific skilled trades will lend credibility to your followers and will set you apart as an expert in your specific field. When people can see that you know what you are talking about with consistent, quality-based results, they will call you for your services. Creating content that is relevant to your services that show the before and after results of your work will not only increase your following but also get people excited as they share with others your services. People just love a good before and after post in general. 
• Your social media presence is a great place to showcase your expertise and it will give your potential clients an idea of what their future experience with you will look like. Showing off your results in such a way that’s clear and easy to understand will give someone the chance to both see and understand your completed projects that are similar to theirs. They will be more likely to trust in your abilities as a professional. 
• Social media posts allow you to not only reach people in your general service area but the reach is virtually endless. With the consistent posting of your quality work, your followers will see and like your posts. As an added benefit, when someone sees one of your posts and shares it, your reach will then increase by the number of people that follow them as well. It truly is the ultimate form of networking and it’s right at your fingertips. Did we mention it’s free?

When you offer specialized services such as skilled trades, you need to make the most of every opportunity to grow your business. The social media platform is just one of the many opportunities available. If you’re excited to learn more and get help creating and scheduling social media posts, give us a call!