Why You Should Consider Retargeting Ads For Your Construction Company

In today’s ever-changing and fast-paced digital world, you are probably hearing a lot of new terms like algorithms and clouds that can all be a little confusing. There are so many new tools available to maximize the use of digital marketing for your business that it can all become overwhelming. When you run a construction company, it’s vital to know how to do so safely and properly while being consistent in running your business. That is why we at Spot on Solutions have invested the time to learn the ins and outs of digital marketing so we can effectively help you grow your business while you remain focused on your work. One way digital marketing is best at assisting your business is through retargeting which leads you to more calls through ads. You may be asking yourself what retargeting ads are. Retargeting ads are specifically targeted toward users who have visited your company’s website but have not yet completed a conversion or filled in a contact form.

How Retargeting Ads Can Work For You

These ads work by using simple tracking codes that will entice previous visitors to head back to your website again. This is done through relevant ad placement displayed on other websites or when a potential customer types in a search similar to the services you offer. It may seem kind of crazy that we have the ability to do that, right? But we do and here are just a few of the benefits of utilizing retargeting ads could have for your construction company:

1. When you invest in marketing services for your business, it’s worth a mention that retargeting ads offer a very high return on investment. When retargeting is set up and run properly by our marketing experts at Spot On Solutions, these ads are seen by people who we already know are interested in your business. This makes it a higher probability that they are more likely to turn into paying customers. 
2. We create ads easily and effortlessly and, sometimes, even for free through Google’s Ad gallery. You are free to choose an image or a video, add some relevant text, and voila! Get it posted. From there, the ad code will get to work and share with people who have already visited your site as they search through other websites online. The convenience alone of creating retargeting ads is reason enough to take advantage of it.
3. With retargeting, you have the power to specify whether you want your ads to be seen by anybody who has visited your website or you can target people who spent a certain amount of time on your site. You can have it aimed at people who clicked on your menu and went to “get a quote” or “schedule a consultation”.

If you like what you have learned so far and you are ready to find out more about retargeting ads from a knowledgeable and reputable marketing team, get in touch with us today! We have the leading experts in the digital marketing industry and have developed successful plans with strategies to get the most out of this digital marketing tool. Spot On Solutions is ready to help you get started on successfully utilizing retargeting ads to drive your cleaning business and help get you seen more by potential customers and clients.