As the world rapidly moves towards digital marketing, you may be asking yourself if video marketing is right for your cleaning business. Video marketing is the fastest-growing medium on the Internet today. A majority of cleaning businesses are making the most of this opportunity by incorporating and utilizing video marketing into their other marketing efforts, such as their websites, blogs and social media, but why not take it one step further and create a YouTube channel? YouTube is the second most popular search engine in the world and more than 1.8 billion people are watching it every month. Think of what you could do and the clients you could reach if your business had an active and engaging YouTube channel with videos that are interesting, educational, and relevant.
YouTube is a very effective video marketing tool for cleaning companies. YouTube gives you the ability to connect with your audience with authenticity in a way that other platforms do not. YouTube ads are targetable and can reach a specific audience.
Videos result in higher conversion rates, which means that an advertiser’s return on investment is that much higher than what you normally see with other forms of marketing. Along with these higher conversion rates, YouTube is a great platform for people to engage authentically with your cleaning company by watching videos and searching for specific content on topics that are of interest to them. This can be very useful if you’re looking to build trust and credibility around cleaning services and why people need them. Along with these Youtube is known to increase the success of businesses through the following:
The primary need to start your channel is to simply create relevant video content on these topics, making sure that it’s of the highest quality possible, then share it with users on and off Youtube.
We know as a cleaning company, time is not something you have much of and creating relevant video marketing content is probably not at the top of your priority list, at Spot on Solutions not only are we well versed on the inner workings of the needs of cleaning companies, we have the leading experts in the digital marketing industry ready and eager to help you succeed. Our marketing team is skilled in creating content that is relevant to your ideal customers. We love helping restoration companies find their specific niche through brand creation and management- this will go a long way in setting you apart on Youtube from your competitors in the cleaning services industry. At Spot on Solutions your success is our top concern. So do not sleep on this opportunity, contact us today and let us help you get started on your Youtube Channel today!