So you’ve decided to invest in digital marketing for your cleaning and restoration business – that’s the easy part. The hard part is deciding which company you want to work with. Digital marketing is a proven, effective approach to reaching audiences and getting leads for your business. It’s no wonder why so many marketing agencies are sprouting up! So how do you sift through all of them and find the perfect fit for you? Here are some important points to consider:
Map Out Your Goals
Before committing to any marketing agency, it’s important to know what your goals are. Are you looking to raise brand awareness? Get a sleek new website? Get more jobs? Grow your business? Every digital marketing company has different specialties and it’s important to research what kind of services they offer.
As a cleaning and restoration business owner, it would be beneficial for you to find someone who understands the trends and patterns of the industry you’re serving. This leads us to our next point.
Strong Industry Knowledge & Reputation
Choose a marketing agency that understands what you’re going through as a cleaning and restoration business owner. At Spot On Solutions, we not only have 20 years of experience in the restoration industry, but we’ve done digital marketing solely for restoration companies for almost a decade. We know how to advertise and reach the right customers for your services.
Testimonials, Reviews, and Case Studies
Don’t take our (or any other marketing agency’s) word for it. Go directly to past or current customers to discover the legitimacy of digital marketing services. Online testimonials and reviews are great resources to find what other customers’ experiences are working with an agency you’re considering. Reviewing a marketing company’s case studies is also great if you want a more in-depth look at how the marketing process works and see its results.
One way to know if you’re hiring a qualified marketing agency is to look at the presentation of their website. Is it well designed? How is the content organized? Is it easy to navigate? How they present themselves is telling of how they will present your company. Take your time to study out an agency’s website before giving them the reins to handling your company’s image online.
The best results in digital marketing come through the collaborative efforts of the client and the marketing agency. While we do all the nitty-gritty work like setting up ad campaigns, designing the website, writing content, etc., we need to know what you want to communicate to your audience. This includes understanding your vision, goals, and objectives so we can produce content that speaks to your brand.
Hiring Marketing Experts Who Understand Your Industry
At SOS, we have a team of highly trained account managers who can provide guidance in marketing to those in need of cleaning and restoration services. They are ready to address any questions or concerns you have and will be in constant communication with you about your marketing performance. If you’re looking for a top-notch marketing agency for your cleaning and restoration business, contact SOS today.