Let’s say you own a cleaning company and you had a professional cleaning website created for your company. Your website is up and it looks great but the traffic just isn’t where it should be. What’s going on here? Why isn’t your professional cleaning website design bringing in new clients by the dozen?
Your website could be top of the line in visual appeal, but that is not enough to convince search engines that your website is better than your competitors. In order to catch the attention of any search engine you will need to take 4 simple steps towards successful search engine optimization (SEO).
Step #1: Research Keywords
When you work in a certain industry such as cleaning and restoration you get used to words like “remediation,” and “structural drying,” so those are the keywords you want to use right? Wrong. Most customers don’t know your lingo and won’t think to search for those keywords. When you think about who your audience is think about what terms they would use when looking up services you offer.
There are thousands of competitor websites online, so you want to make sure you are targeting the right audience when choosing keywords.
What SOS Does
A cleaning and restoration website’s initial SEO set-up can take hours of keyword research. Our SEO masters research certain phrases and how much traffic they might bring, how much competition there is to rank for a certain phrase, and what variations of that phrase can be targeted for the best success rate.
Step #2: Meta Tags
What is a meta-tag? A Meta-tag is a behind the scenes section of code that webmasters use for SEO. Back in the day, a webmaster could setup up keyword meta-tag listings out of the keywords they wanted to rank. They would fill that tag with the search terms and it was guaranteed that they would rank for them.
Search engines caught onto this little gold mine and put new algorithms in place to discount the relevance of the keyword tag. However, title and description tags are still important; they not only inform the search engines about what you have to offer but they influence how your site appears in Google’s search results.
What SOS Does
Title and description meta-tags are used to populate Google’s search results. So what does that mean? That means that is important to write for your audience and the search engine robots at the same time.
Our professionals have come up with a system that inspires confidence and encourages users to browse you website. Our system helps users decide if your website is worth visiting and helps Google place you in higher rankings. Two critical components of on-page optimization.
Step #3: Images
Did you know that the graphics you include on your website is a great tool you can use to teach search engines about your website? Product pictures, info graphics, category buttons, portfolio images and even logos can be used to catch search engines attention.
What SOS Does
Every image that you upload to your website can have an alternate text that can communicate with search engines. Adding alternate text also makes your website accessible for the visually impaired who utilize screen readers to browse the inter webs. It has become essential to add relevant keyword-enriched image descriptions whenever possible and Spot On Solutions know how to do just that.
Step #4: Quality Content
Search engine robots are becoming increasingly capable of viewing websites in the same way humans do. That means that the content you put on your website has to be high quality. Writing quality content that has a good balance for the human audience and the robot can be difficult for SEO amateurs.
What SOS Does
The professionals at Spot On Solutions have extensive knowledge of cleaning and restoration procedures and are able to create articles, blog posts, and page copy that appeals to both audiences and algorithms. We find ways to incorporate long-tail search phrases without irritating user sensibilities, and we create quality content that is designed to turn users into customers.
Utilizing the four steps above will help you optimize your cleaning website for search engines. However there is plenty more to be done to achieve and maintain great rankings. SEO is a beast and it is always evolving and what works one year may not work the next. Here as Spot On Solutions we are constantly researching and updating our strategies to match the most update SEO algorithms.
Spot On Solutions can also help with online marketing for cleaning companies. Learn how to successfully market your cleaning company online! We help you create a solid brand that works!