One major misstep that business owners take when marketing
is putting their focus on optimizing conversions instead of nurturing the client experience. There is a lot to be said about getting to know your customers, putting time and effort into building relationships with your customers, and nurturing the relationship. Particularly after COVID-19 hit, marketing trends saw an increase in customer appreciation for brands that showed genuine concern and care for their customers and their communities. So, while you are busy working on improving the quality of work you provide in your cleaning and restoration business, don’t forget to put a large emphasis on building your client relationships and cultivating loyal clients who know they can trust and respect you.