Search Engine Optimization and PPC are two very effective digital marketing strategies. SEO can take some time to build up depending on competition in your area and how your competition has been using SEO strategies in marketing. SEO is also a free way to build rank. PPC doesn’t take very much time to build rank and relevance, but you have to know how to use it for it to be effective and you have to pay everytime someone clicks on an ad.
Both can help businesses grow and each strategy has a different approach. When the two are combined, marketing efforts can create incredible results for a company that wants to grow and expand. Here’s what happens when you combine SEO and PPC to get results.
- Dominating The Web – When you are using digital marketing, you want to show up as often as you can. When a potential client performs a search for a product or service that you provide – they are more likely to choose a company that shows up in PPC ads and also in organic search results. The more your name shows up, the more relevant and established you appear to be which can make the difference between converting and not converting.
- Combining Data For Better Results – Since the data that we get from PPC is so detailed, we know what type of ad copy works and creates conversions. This type of ad copy can be used in SEO meta tags and in landing page content to improve your SEO keyword rankings, optimizing overall performance and strategy. Similarly, social media advertising is very detailed in targeting specific audiences. Knowing the specific audiences you want to target can help you determine more refined SEO strategies.
- Fighting Negative Reviews – Business owners are always searching for ways to remove negative and unfair reviews of their company. Common strategies to fight against negative reviews are replying to the review and attempting to resolve the situation which could lead to the reviewer taking down the negative review or changing it, and getting more people to put positive reviews up to try to drown out the negative one. However, PPC and SEO can work well together to combat those negative reviews. Showing up in an ad or organic search for a specific keyword that might pull up that bad review allows you to have more control over what potential clients/customers see when they search for a service you provide.
- Cost – You can decrease PPC costs by using organic keyword results to determine if particular (and expensive) keywords are useful for you. When long-tailed organic keywords are getting searched and driving people to your website, you will have a better idea of which keywords are more likely to be searched and bring in conversions and which ones you are wasting money on.
Using SEO and PPC together allows you to be innovative, detailed, and focused with your marketing strategies. Of course, you can use either strategy without each other, but you will get more effective results and more conversions when you are applying both in your marketing efforts. If you are interested in digital marketing and learning more about SEO, PPC and Social Media – Give Spot On Solutions a call today!
