With smart phones and modern technology, you can find any information you need to know in the palm of your hand. In fact, search engines are typically the first thing people use when they need help, especially with specialized services like cleaning. When you offer cleaning services, few things are more beneficial to your business than being the first company to come up when a potential client searches for “cleaning services near me.” Helping your business be the first one people see is called Search Engine Optimization, or SEO, and if you are not utilizing this for your cleaning company, then you are missing out on a great opportunity to grow your business. At Spot On Solutions, we help businesses maximize the traffic to their website by using SEO techniques and practices, and with our help you can be sure that your services are the first ones potential customers see.
SEO For Cleaning Services
Here are just a few tips that will help boost your SEO:
- Provide high-quality, relevant content: When it comes to digital marketing, content is king. The more quality content that you can provide that is unique to your cleaning services, the better. Also, posting that content regularly helps keep your company relevant in a search engine. So, when someone in your service area searches, ‘cleaning services near me,’ and you have been consistently publishing content on cleaning services, your website will have better odds of being found in those search results. You need to be sure to use specific keywords related to your services, and utilize them multiple times so that your content is relevant to what is being searched. At Spot On Solutions, our content creators can help provide quality information that is published by your website on a regular basis to keep you relevant and help increase your SEO.
- Make sure your website loads quickly and is up-to-date: Slow-loading websites are not just annoying in this industry, but they can cost you potential customers which means they can also cost you potential income. No one wants to sit and wait for a website to load, and the expectation for your website to run at a high rate of efficiency is crucial for getting and keeping traffic to your website. In fact, one of the highest ranking factors that Google takes into account when evaluating your website is load times. The faster your website’s load time, the better your SEO will be. At Spot On Solutions, we can help ensure your website has a fast load time by using caching plugins, optimizing images, and reducing redirects (just to name a few). If you take the necessary steps to ensure your website loads quickly, it will pay off immensely.
- Create an easy-to-navigate website that is aesthetically pleasing: Just as frustrating as a website that is slow to load is one that is not user-friendly or pleasing to look at it. Website design is so important to help potential customers find the information they need, and having a functioning menu option with quick links that are clear and make it easy for people to find the information they are looking for will help increase the number of calls your business gets. Just like business cards need to be catchy to attract attention, your website design should do the same. Spot On Solutions has found the leading experts in website design that can help take your website to the next level, ensuring that SEO is working in your favor.
Spot On Solutions got our start with specialized services, like cleaning and restoration, and now we have also mastered the tools of SEO to better grow your business. Let us help you the best way we can, and call us for a consultation on SEO services today.