There are almost 3.5 billion social media users in the world today. If you are already using social media to engage potential clients and grow your brand, you already know how valuable it is. If you’re not, just imagine using this massive platform to get your brand in front of your potential customers. As far as the business side goes, social media has proven to deliver positive results in sales, leads, and branding. Business owners and marketers have also reported receiving a great return on investment, enabling them to advertise their product or service in front of a large online audience at a low cost.
Some of the ways that social media helps raise brand awareness and promote your business is through Facebook ads, user-generated content, and prompt customer service.
We’ve all seen the “sponsored” ads as we scroll through our Facebook newsfeed. The question is, how effective are these ads in getting people to perform the desired action? The answer is, very effective. It’s just a matter of choosing the right campaign strategy to fit your business model and desired outcomes.
One of the great benefits of Facebook ads is leveraging the information provided by users to target a specific audience based on age, demographics, location, etc. This information can optimize your budget and get your ads in front of those who are most likely to perform an action.
Want to turn your customers into advocates? Start promoting user-generated content on social media!
User-generated content (or UGC for short) are photos, videos, blogs, or any kind of online content created by the consumers of a certain service or product. This type of content is valuable, mainly because potential customers tend to weigh their purchase decisions more heavily on user reviews rather than the seller’s pitch.
By getting your customers involved in sharing your service/product on social media, the more loyal customers you will gain and the more appeal your business will have to searchers.
Social media provides a unique platform that fosters two-way communication between you and your customer. This can help in answering questions, responding to comments, and resolving issues in (hopefully) a timely manner.
When a customer reaches out on social media, it’s important to treat them with respect and respond to all their queries, issues, and concerns. Doing so will help build a positive reputation for your company and retain customer trust.
Social media is forever changing the way businesses are managed online. By implementing the use of Facebook ads, user-generated content, and prompt customer service, the effectiveness of your online marketing strategy will increase and you will see results.
Thinking about managing social media marketing while you are running a business may seem like overkill. Like many business owners, you don’t have the time or the “know-how” to effectively run social media campaigns. Lucky for you, Spot On Solutions has a dedicated social media management team that can take the labor out of your hands and get your company in front of more potential clients today!