Why SEO is a Necessary Part of Internet Marketing

Let’s get started with a few facts! Some of these statistics are no big surprise while others are pretty enlightening. Did you know?

• 93 percent of online experiences begin with a search engine?
• 70 percent of the links search users click on are organic?
• 75 percent of users never scroll past the first page of results?
• Search is the number one driver of traffic to content sites, beating social media by over 300 percent?

You may wonder why all these facts are so important. They are important because they highlight the need for using SEO as a part of your Internet marketing strategy. SEO or Search Engine Optimization has become a necessary aspect of Internet marketing in today’s world. In just the past few decades the way we advertise has changed dramatically. Any business that wants to be successful and have a wide influence MUST have a strong online presence. SEO is a key element of effective online marketing and here are a few reasons why it might matter to your business.

#1 – Important in Competitive Fields-

Cleaning and restoration is a very competitive field throughout the United States. It seems like a new company is always popping up and claiming to “be the best”. When potential clients are looking for your services, a huge determinant as to which company people choose is based off of who appear fist in their Internet search.

Remember, as stated above, 75 percent of people never look past the first page of search results and it’s a fact that the those appearing in the top 3 results have a significant advantage. Therefore, you are losing a massive amount of potential clients if you are not one of those top companies listed.
You want to lock up as much Internet real estate as possible. Make the choice between you, you, and you and push your competitors down the page. If you aren’t using SEO to distance yourself from your competitors, they will be using it to distance themselves from you.

Invest in Something that Will Give You a Great Long-Term ROI

SEO is an investment. Don’t go in with your eyes closed… you most likely will not see huge results overnight and you should be very wary of anyone who promises you otherwise. SEO is an ever-changing game. Google is constantly updating its algorithm and it’s important work with people on top of these changes. A couple simple rules to follow are first, play by the rules. Any attempt to take a short cut or game the system is bound to come back and hurt you. Second, content is King. You want to have a strong content writing strategy that always have current and relevant content being added to your website

The Influence of SEO Isn’t Going Away

In the increasingly online world that we live in the influence and importance of SEO isn’t going anywhere. In fact, it is likely to become more and more important in time. When someone searches for you online you want to be optimized and found everywhere, from your website to your YouTube channel. Don’t discount the value of video searches as people are becoming even more inclined watch their content rather than just read it. Internet searches are really moving in the direction of more audio-visual searches. Therefore, the continued success of SEO will continue to exist in many forms.

In essence, search engine optimization is not something that can be ignored for any cleaning and restoration business that seriously wants to spread its wings and grow or even maintain business. It is here to stay and it really is how modern online marketing works.

At Spot On Solutions we work with cleaning and restoration companies to implement an SEO strategy as part of an integrated marketing plan. We know that SEO is not the only online strategy and it may not even be the single best strategy for your particular company and budget, but we know that your organic listings can significantly improve your chances of getting the customer to call you. We work with cleaning and restoration companies throughout the United States and Canada and continually see the benefits that top search results bring to their bottom line. If you are ready to learn more and want to know how you stack up against your competition give us a call for a FREE consultation.