Why Your Website Should Be Mobile-Friendly

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A mobile-friendly website is important for most businesses with a digital presence. For in-home service companies, it’s a must-have because most of your users are not sitting in front of a desktop or laptop. Instead, they are scrolling through their mobile devices, searching for companies they can trust. If your website isn’t easy to access and navigate via mobile, users are most likely to jump ship and find another company to service their needs.

Follow these easy tips to make sure your website is easily accessible on the go.

Your mobile devices have a smaller display screen compared to laptops and desktops, causing distorted visuals on the smaller display screens. Google and Bing have both announced that they have changed their search rankings based on mobile-friendly websites.

Google has a great feature that allows you to test your website to see if your website qualifies as a good enough mobile-friendly website for users.

Customers are more likely to return to your website on a desktop if they have a satisfying mobile experience. Visitors on your website won’t stay long if they always have to pinch and zoom to read what is on your website. By providing your mobile users with a more appropriate and intuitive user experience, you will engage customers for a longer time and drive them more towards a purchase.

Recent research has indicated that consumers are 51% more likely to do business online if the retailer has a mobile-friendly site. Although desktop websites still account for most online sales, mobile devices are catching up. Customers who shop on desktops tend to be more informed and careful when buying products. While mobile customers are generally more impulsive when shopping.

Google Agrees

"Designing your website for mobile means focusing on simple, clear navigation that connects people to what they're looking for."
Google Help Center

According to Google’s Help Center, mobile-responsive websites can appear higher in search results. Google mentions three elements that will help with the performance of a mobile website.

Fast loading speeds. A recent study has determined that the human attention span has steadily decreased over the past few years. With the rise in technology and information being available 24/7, consumers are expecting websites to be faster..and so are the search engines. The recommended time for a website to load is 3 seconds.
Easy Navigation. Users shouldn’t have to burn any extra energy navigating a website to get to the information they need. Simplifying the website menu and laying out your content in an easy to read way will help.
Clear Call to Action. Is it easy for users to know what to do once they have landed on your site? Are your services, products, and contact information easily found? Don’t make it hard for your potential clients to take action to reach you.