A mobile-friendly website is important for most businesses with a digital presence. For in-home service companies, it’s a must-have because most of your users are not sitting in front of a desktop or laptop. Instead, they are scrolling through their mobile devices, searching for companies they can trust. If your website isn’t easy to access and navigate via mobile, users are most likely to jump ship and find another company to service their needs.
Your mobile devices have a smaller display screen compared to laptops and desktops, causing distorted visuals on the smaller display screens. Google and Bing have both announced that they have changed their search rankings based on mobile-friendly websites.
Google has a great feature that allows you to test your website to see if your website qualifies as a good enough mobile-friendly website for users.
Customers are more likely to return to your website on a desktop if they have a satisfying mobile experience. Visitors on your website won’t stay long if they always have to pinch and zoom to read what is on your website. By providing your mobile users with a more appropriate and intuitive user experience, you will engage customers for a longer time and drive them more towards a purchase.
Recent research has indicated that consumers are 51% more likely to do business online if the retailer has a mobile-friendly site. Although desktop websites still account for most online sales, mobile devices are catching up. Customers who shop on desktops tend to be more informed and careful when buying products. While mobile customers are generally more impulsive when shopping.
"Designing your website for mobile means focusing on simple, clear navigation that connects people to what they're looking for."
According to Google’s Help Center, mobile-responsive websites can appear higher in search results. Google mentions three elements that will help with the performance of a mobile website.
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